BESTSELLING COURSE!
INFLUENCE
Science and Practice, 4th Edition
Robert B. Cialdini
Allyn and Bacon, 2001
LEARNING OBJECTIVES:
The reader should be able to understand the six main principles of influence Cialdini cites, be familiar with the research supporting them, understand their application, limits, and consequences, and observe their action in everyday life.
Robert Cialdini has spent 25 years investigating persuasion processes. He has found that although there are thousands of tactics that can be used, the most successful are captured by just six fundamental psychological principles. In this new version, he brings the reader up to date on the most important recent developments in the fields of persuasion and compliance.
Robert B. Cialdini, Ph.D., is Professor of Psychology at Arizona State University in Tempe.
12 CE credits; 262 pages (240 text)
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