Behavioral Economics
GREAT BY CHOICE
Uncertainty, Chaos, and Luck - Why Some Thrive Despite Them All
Jim Collins, Ph.D. & Morten T. Hansen, Ph.D.
Harper Business, 2011
EDUCATIONAL OBJECTIVES The reader will be able to:
• Describe consistency of action
• Learn what empirical creativity is and describe it in detail
• Learn about the time before the risk profile changes
• Describe elements of specificity and their method
Jim Collins, Ph.D., is author or coauthor of the best-sellers BUILT TO LAST and GOOD TO GREAT. A student of great companies, he teaches leaders throughout the corporate and social sectors. A former faculty member at the Stanford University Graduate School of Business, where he received the Distinguished Teaching Award, he now works from his management research laboratory in Boulder, Colorado.
Morten T. Hansen, Ph.D., is a management professor at University of California, Berkeley, School of Information, and at INSEAD, France. He was previously a professor at Harvard Business School. He has also been a senior management consultant with the Boston Consulting Group.
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. Great by Choice distinguishes itself from Collins’s prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.
Editorial Reviews
"Entrepreneurs and business leaders may find the concepts in this book useful for making choices to increase their odds of building a great company." --Booklist
“Collins and Hansen draw some interesting and counterintuitive conclusions from their research….far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor.” --Wall Street Journal
“A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises” --Financial Times